Technalysis Research
 
Previous Blogs

November 5, 2019
Microsoft Cortana Pivot Highlights Evolving Role of Voice-Based Computing

October 29, 2019
Samsung Embraces Intel Project Athena Vision

October 22, 2019
Nvidia EGX Brings GPU Powered AI and 5G to the Edge

October 15, 2019
Poly Extends Collaboration Options

October 8, 2019
Arm Extends Reach in IoT

October 1, 2019
A 5G Status Report

September 24, 2019
Revised Galaxy Fold Adds New Twist to Fall Phone-a-Palooza

September 3, 2019
Huddle Rooms and Videoconferencing Reshaping Modern Work Environments

August 27, 2019
VMware Paints Multi-Faceted Picture of Computing Future

August 20, 2019
Server Chips Now Leading Semiconductor Innovations

August 13, 2019
Samsung and Microsoft Partnership Highlights Blended Device World

August 6, 2019
IBM Leveraging Red Hat for Hybrid Multi Cloud Strategy

July 30, 2019
T-Mobile, Sprint and Dish: It’s All about 5G

July 23, 2019
The Contradictory State of AI

July 16, 2019
Changes to Arm Licensing Model Add Flexibility for IoT

July 9, 2019
Intel Highlights Chiplet Advances

July 2, 2019
Ray Tracing Momentum Builds with Nvidia Launch

June 25, 2019
AT&T Shape Event Highlights 5G Promise and Perils

June 18, 2019
HPE and Google Cloud Expand Hybrid Options

June 11, 2019
AMD's Gamble Now Paying Off

June 4, 2019
Apple Blurs Lines Across Devices

May 21, 2019
Citrix Advances the Intelligent Workspace

May 14, 2019
Next Major Step in AI: On-Device Google Assistant

May 7, 2019
Microsoft Bot Frameworks Enable Custom Voice Assistants

May 1, 2019
Dell Technologies Pushes Toward Hybrid Cloud

April 23, 2019
Intel and Nvidia Partner to Drive Mobile PC Gaming

April 16, 2019
Samsung Galaxy Fold Unfolds the Future

April 9, 2019
Google Embraces Multi-Cloud Strategy with Anthos

April 8, 2019
Intel Helps Drive Data Center Advancements

April 2, 2019
Gaming Content Ecosystem Drives More Usage

March 26, 2019
Apple Card Highlights Disruption Potential for Tech Industry

March 19, 2019
PCs and Smartphones Duke it Out for Gaming Champion

March 12, 2019
Proposed Nvidia Purchase and CXL Standard Point to Data Center Evolution

March 5, 2019
Tech Standards Still Making Slow but Steady Progress with USB4 and WebAuthn

February 26, 2019
Second Gen HoloLens Provides Insights into Edge Computing Models

February 19, 2019
IBM’s Watson Anywhere Highlights Reality of a Multi-Cloud World

February 12, 2019
Extending Digital Personas Across Devices

February 5, 2019
Could Embedded 5G/LTE Kill WiFi?

January 29, 2019
Successful IT Projects More Dependent on Culture Than Technology

January 22, 2019
XR Gaming Market Remains Challenging

January 15, 2019
The Voice Assistant War: What If Nobody Wins?

January 8, 2019
Big CES Announcements are TVs and PCs

January 2, 2019
Top Tech Predictions for 2019

2018 Blogs

2017 Blogs

2016 Blogs

2015 Blogs

2014 Blogs

2013 Blogs
















TECHnalysis Research Blogs
TECHnalysis Research president Bob O'Donnell publishes commentary on current tech industry trends every Tuesday (along with occasional extras) at Techpinions.com and reprints those blog entries here. Those columns are also reprinted on Techspot, SeekingAlpha and LinkedIn and occasionally in re/code, Investing.com, Smarter Analyst and Indian Engineers.

He also writes a regular column in the Tech section of USAToday.com and those columns are posted here. Some of the USAToday columns are also published on partner sites, such as MSN.

He just started writing a new 5G-focused column for Forbes that can be found here and that is archived here. In addition, he also occasionally writes guest columns in various publications, including Fast Company and engadget. Those columns are reprinted here.

November 12, 2019
Dell Technologies Brings Cloud Business Models “on Prem”

By Bob O'Donnell

There have been some very interesting shifts and evolutions happening in the enterprise computing world over the last several years. It all started, of course, with the explosion of interest in cloud-based computing, as pioneered by Amazon’s Web Services (AWS) and then quickly followed by Microsoft’s Azure, IBM’s Cloud, Google Cloud Platform (GCP) and many more.

In the early days, there were untold proclamations and forecasts that virtually all business-focused-workloads would end up in the cloud, not just because of the nearly infinite range of computing resources the cloud provided, but because of the flexible pricing models allowing companies to only pay for what they used. This notion of consumption-based pricing was a radical concept at the time, particularly for an industry that had been based on paying a lot of money for expensive IT equipment, which sometimes sat unused or at other times proved to be woefully inadequate for a company’s real needs.

Fast forward to the present, however, and a much different picture has emerged. It turns out, trying to move everything into the cloud wasn’t practical and could get very expensive. As a result, it’s now widely recognized that most companies are trying to balance moving some of their workloads to the cloud, while keeping others on site within their own premises—a situation often shortened to “on prem.” For a variety of different reasons, including privacy, security, regulatory, monetary, computing architecture and more, the notion of “hybrid cloud” computing, in which you have a mix of off-site cloud computing workloads and some on-site private cloud workloads, has become the mainstream for enterprise computing.

Despite this pendulum swing back, however, it doesn’t mean that there wasn’t interest in some of the more radical types of usage, pricing, and consumption business models that cloud providers first introduced. The idea that companies didn’t have to own the physical computing assets that their workloads were using, in particular, was something that many companies latched onto. Essentially, they wanted to think about how they could move their IT investments from a capital expenditure to an operational expenditure, which allowed them to think about IT and what it provided as a service to the company in an entirely different way.

In fact, we’ve now seen a number of vendors pivot to start offering at least some of their enterprise-focused hardware on an as-a-service basis. HPE, for example, has said that within a few years they plan to offer everything they sell as a service (though, to be clear, they don’t expect everything to be purchased or consumed that way). At its annual analyst summit in Austin, Dell Technologies this week also took a big step in this direction with the announcement of a whole range of new “as a service” offerings called Dell Technologies on Demand that allows companies to have Dell-branded hardware installed within their datacenters, without an outright purchase. Instead, pricing is based on a consumption model in which companies pay for what they use.

Fundamentally, it’s a similar approach to what the cloud computing providers have offered, but now it’s being done for “on-prem” hardware. What’s even more interesting is that this is one of big announcements from the whole event and it is says a great deal about how the world of enterprise computing has evolved. For years, there were always dog-and-pony shows that highlighted the latest hardware (and software) advances, but now, instead of talking about features, companies like Dell Technologies are talking about business models and sales methodologies. And, importantly, it’s not only OK, it’s absolutely the right thing to do (and, arguably, the right time to do it).

Advancements in enterprise hardware and software are certainly going to continue. In fact, one of the other big announcements from this event was the new Dell EMC Power One system, which is a modular “datacenter in a box” that incorporates a hardware appliance that runs special microservices-based, cloud native, Kubernetes-managed software containers designed to automate a number of standard IT processes. The software features AI-powered intelligence that allows it to do tasks such as monitoring hardware, configuring VMware clusters, and dynamically assigning the required hardware demanded by certain workloads (in a cloud-like fashion), as needed. In essence, it brings the autonomous, dynamically shifting compute resources of the cloud into on-prem private cloud architectures.

What’s interesting though, is that we’re seeing increasing focus on very different aspects of the enterprise computing world that put less emphasis on speeds and feeds and much more on how companies can achieve the goals they have for IT organizations. Ultimately, it’s part of the long-term shift we’ve seen in organizations that expect to be able to use their IT capabilities in a digitally transformative way and that allows IT personnel to move beyond the humdrum maintenance of those resources into jobs that allow them to drive their organizations forward in more interesting and compelling ways.

Here's a link to the column: https://techpinions.com/dell-technologies-brings-cloud-business-models-on-prem/59031

Bob O’Donnell is the president and chief analyst of TECHnalysis Research, LLC a market research firm that provides strategic consulting and market research services to the technology industry and professional financial community. You can follow him on Twitter @bobodtech.

Podcasts
Leveraging more than 10 years of award-winning, professional radio experience, TECHnalysis Research participates in regular audio podcasts in conjunction with the team at Techpinions.com.
LEARN MORE
  Research Offerings
TECHnalysis Research offers a wide range of research deliverables that you can read about here.
READ MORE