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Will Conference Rooms Help or Hurt in the Return to Work?

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The Ever-Present Need for Simplicity in Tech

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Poly Makes Videoconferencing Personal

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2021 Shaping Up to Be Big Year for Automotive Tech

January 12, 2021
What CES 2021 Says About Our Future

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Big Tech Trends for 2021 Are Hybridization and Customization

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TECHnalysis Research Blogs
TECHnalysis Research president Bob O'Donnell publishes commentary on current tech industry trends every Tuesday at LinkedIn.com in the TECHnalysis Research Insights Newsletter and those blog entries are reposted here as well. In addition, those columns are also reprinted on Techspot and SeekingAlpha.

He also writes a regular column in the Tech section of USAToday.com and those columns are posted here. Some of the USAToday columns are also published on partner sites, such as MSN.

He also writes a 5G-focused column for Forbes that can be found here and that is archived here.

In addition, he also occasionally writes guest columns in various publications, including Fast Company and engadget. Those columns are reprinted here.

February 23, 2021
Cybersecurity Deal Highlights Benefits of 5G and AI in PCs

By Bob O'Donnell

One of the big questions that some people have had about integrating cellular connections into PCs is what exactly are those connections going to do? Or, to put it another way, some have wondered, what’s the point?

In truth, there are several important capabilities you can gain with an always connected PC, but a newly announced deal between Qualcomm and Sophos puts an interesting new twist on those opportunities. Specifically, the two companies announced that an Arm-compatible version of the Sophos Intercept X cybersecurity software application will be available on Qualcomm Snapdragon-powered PCs in the second half of this year.

On one hand, it’s easy to think that while porting over a version of an existing x86-native Windows application to Qualcomm’s Arm-powered 8cx and 8cx Gen 2-based PCs is nice to have, it’s not that big of a deal. But what makes this news more interesting than it first appears is the technologies that are being leveraged to enable this solution and how they provide a small glimpse into the future of PC software overall.

First, a bit of context. As an application that’s designed to block cybersecurity threats of all types—including malware, ransomware, and other types of exploits—Intercept X, like other similar tools, is highly reliant on regular updates to be most effective. In fact, Sophos describes the product as offering a 24x7x365 level of coverage, because it’s positioned as a fully managed security service. Given that thousands of new security exploits are being discovered every day, that realistically means there could be multiple updates in a single day, and they might occur at any time of day or night.

The only way to ensure that a PC is available to receive updates at any time is if it’s always capable of being connected to receive those new add-ons. Sure, while many of us are at home with reasonably reliable WiFi, that might be relatively easy. However, in situations where the power has gone down, or more importantly, when we do all start moving around again more frequently, only a cellular-connected PC can offer a guaranteed path to connectivity.

Even then, however, if a PC is in sleep mode, there’s no guarantee the updates will be delivered. That’s why the detail that this version of Intercept X will be able to use Connected Standby on Snapdragon-based PCs is so important. Doing so ensures that updates can be delivered almost regardless of the state of the PC (except, of course, if it’s completely turned off). Not only is this functionality important, it also highlights the more smartphone-like capabilities that cellular-equipped PC software can enable. That, by itself, is a big step forward.

The other interesting capability is also something that first became prominent on smartphones but is starting to become a bigger factor on PCs as well—the extensive use of AI and AI-specific accelerators. Some of the more interesting threat detection capabilities of Sophos’ Intercept X are realized through machine learning and other AI techniques, both in the cloud-based service that works behind the scenes to power their security software, as well as on the client device itself. In the case of Snapdragon-based PCs, it’s Qualcomm’s AI engine that provides acceleration of the threat detection efforts of Intercept X. The good news for PCs overall is that we’re also starting to see more AI-powered software tools on x86-based machines powered by both Intel and AMD hardware and software. Again, as with always-on connectivity, this highlights some important big picture trends we’re seeing arrive on PCs and in PC native software.

Speaking of wireless connections, another critical factor around cellular-equipped PCs is the inherent benefits that an always-connected PC offers on just, well, connectivity. Particularly now that many of us have become very accustomed to having PCs that are always connected to the web, the need to maintain that level of functionality when we start to return to the office, travel, and generally move around more is going to be essential. Though it may be easy to forget, there are lots of places in the outside world where WiFi is either not readily available, too slow, or not reliable. As a result, the benefits of cellular connectivity are going to quickly evolve from nice-to-have to must-have once things do start returning to normal.

The vast majority of Qualcomm-based PCs, of course, will offer the benefit of either 4G or 5G connectivity built in. Plus, with Intel, thanks to its partnership with MediaTek, about to enable some of the first PCs with 5G modems (see “Intel Makes Surprise Pick for 5G PC Modem Partner” for more), x86-based, cellular broadband-enabled notebooks are about to become much more plentiful as well.

In all cases, this increased connectivity is going to make PCs more powerful, more useful, and capable of doing things they couldn’t before—as the Qualcomm-Sophos partnership demonstrates. In the end, that seems like a useful and important step forward for the entire PC category.

Here’s a link to the original column: https://seekingalpha.com/article/4408129-cybersecurity-deal-highlights-benefits-of-5g-and-ai-in-pcs

Bob O’Donnell is the president and chief analyst of TECHnalysis Research, LLC a market research firm that provides strategic consulting and market research services to the technology industry and professional financial community. You can follow him on Twitter @bobodtech.

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